04:01
2026-06-23
digiday.com
artificial-intelligence
Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements
At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…