AppLovin Corp. (NASDAQ: APP) trades at $305.77, and UBS analyst Stephen Ju maintains a Buy rating with a $790 price target, implying roughly 158% upside despite a 54.62% year-to-date decline. The stoc…
Google's Buyer Direct, an AI-driven direct sales automation tool built on its ad server, is poised to disrupt ad tech by reducing middlemen and latency, with publishers reporting fees around 10%, acco…
Stagwell is launching Stagwell Curate, an AI platform that pulls curated CTV, online video, display and audio ad inventory from publishers and adtech partners into its own central reservoir, according…
At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…
Independent ad agency Goodway Group cut its SSP partners from about 20 to single digits after implementing its own supply path optimization (SPO) initiative called Goodpath, which focuses on a few pre…