Media agencies are building audit tools to monitor AI agents used in media planning and buying, aiming to prevent cost overruns and errors such as hallucination. A Gartner survey of 1,300 senior marke…
Butler/Till, an independent media agency, reported that an agentic AI campaign run with PubMatic for Geloso Beverage Group cut supply chain and tech costs by roughly 80%, delivered 40% more impression…
PubMatic and Optable have integrated their agentic technologies to enable publishers to monetize first-party data through automated curated programmatic campaigns, with roughly half of the 30 agentic …
Independent ad agency Goodway Group cut its SSP partners from about 20 to single digits after implementing its own supply path optimization (SPO) initiative called Goodpath, which focuses on a few pre…