Optable

PubMatic and Optable have integrated their agentic technologies to enable publishers to monetize first-party data through automated curated programmatic campaigns, with roughly half of the 30 agentic …

Optable CEO Vlad Stesin told AdExchanger that agentic advertising is moving from theory to practice, with workflow automation as the essential starting point. He highlighted Publicis's $2.2 billion ac…