Amazon Ads renamed its unified advertising platform Amazon Ads Agent and launched Full-Funnel Campaigns and DVA+ at its unBoxed conference in San Francisco on Sept. 29, consolidating sponsored ads, di…
Meta alumni are migrating to emerging ad platforms, with OpenAI hiring hundreds of former Meta employees, including top executives, and Amazon Ads, TikTok, and Roku also recruiting Meta veterans. Open…
Cuisinart, owned by Conair, found that AI-generated video ads outperformed its in-house video in a one-month A/B test on Amazon, according to Kelsey Smithuysen, Amazon marketing director for Conair. T…
Amazon CEO Andy Jassy said on the company's second-quarter earnings call that Sponsored Products remains Amazon Ads' largest offering and a key growth driver, with shoppers who click a Sponsored Promp…
At the 2026 Cannes Lions Festival, ad tech announcements focused on agentic AI, interoperability, and control. Omnicom partnered with Netflix to combine audience data with AI creative, while WPP Media…