Media agencies are building audit tools to monitor AI agents used in media planning and buying, aiming to prevent cost overruns and errors such as hallucination. A Gartner survey of 1,300 senior marke…
Organic web traffic fell by 10.5% on average across 54 advertisers tracked by marketing services group Brainlabs after Google's AI Overviews became common, with sessions dropping from 140.1 million to…
An estimated 30% of shoppers now use AI for product research, up from 12% a year ago, according to a Brainlabs report, driving urgency around AI visibility strategies. Digiday interviewed four agency …
OpenAI's ad partner Criteo cut its minimum ad spend requirement from $50,000 to $10,000 and will match client spending dollar-for-dollar to lower barriers for ChatGPT advertising. The incentives come …