RPA

Agentic automation, powered by AI agents that reason, plan, and adapt, is replacing brittle script-based robotic process automation (RPA) for the 80% of work involving exceptions and judgment calls, a…

An estimated 30% of shoppers now use AI for product research, up from 12% a year ago, according to a Brainlabs report, driving urgency around AI visibility strategies. Digiday interviewed four agency …