Higgsfield, a San Francisco-based AI video startup, named Mariam Asmar as its first head of B2B marketing on Wednesday. Asmar, who started July 13, will oversee enterprise marketing and report to CEO …
Cox Automotive senior director Trent Thacker said on ADWEEK's Adspeak podcast that the company uses AI to generate animatics for rapid testing and create AI-powered consumer personas, while maintainin…
Higgsfield AI, in partnership with ADWEEK, launched the 'Adathon' contest with an $85,000 prize pool in platform credits for teams that produce the best AI-assisted advertisement for a real brand. The…
Jeremy Fain, co-founder and CEO of Cognitiv, said on ADWEEK's Adspeak podcast that deep learning is reshaping advertising by leveraging massive data sets, predictive algorithms, and real-time optimiza…