Amazon unveiled Amazon Ads Agent at its annual Unboxed advertising event in San Francisco, replacing the Amazon Ad Console as the interface advertisers use to buy and manage campaigns. The new platfor…
Flam, an AI content platform that recently announced a Series B funding round, is pushing its Flicks tool into the market to let brands build interactive ads that adapt to audience behavior in real ti…
Hootsuite CMO Christina O'Reilly said at a Brandweek 2026 fireside chat with ADWEEK that social media managers are becoming "architects or directors of AI agents" that autonomously manage production w…
Amazon has blocked Meta's Muse AI agent from shopping on Amazon.com, telling ADWEEK it was not made aware in advance that Muse would access its store and did not authorize it. Users attempting to shop…
AI-R Studio won Higgsfield's inaugural Adathon competition, announced at Brandweek 2026 in Atlanta on Wednesday, Sept 16, taking home $50,000 in credits on the Higgsfield AI media platform. The month-…
ADWEEK and Code and Theory are partnering to host a beginner-intermediate masterclass at Brandweek on Wednesday, Sept. 18 from 1-1:45 p.m. at the Spotlight Stage North, teaching marketers how to use A…
The Trade Desk cut about 585 jobs on Sept. 4, roughly 15% of its global headcount, as the programmatic advertising company faces questions about its future. Separately, Meta launched Muse, a personal …
In a Brandweek session of Adspeak with ADWEEK, Mastercard EVP of global brand strategy and innovation Cheryl Guerin, Newell Brands CMO Nick Hammitt, and Uber Advertising head of global measurement sci…
The Trade Desk is rebooting its central ad-buying platform Kokai with new agentic features and addressing executive departures, including top engineer Aravind Chandrasekharan, as part of a turnaround …
OpenAI is testing negative targeting guidance options for its ChatGPT ads system with a small group of advertisers, spokesperson Taya Christianson confirmed to ADWEEK. The feature would let advertiser…
The Trade Desk is building a central AI conversational interface called Ask Koa, which will route media buyers to specialized agents for tasks such as audience building, campaign creation, insights, a…
The Trade Desk's senior vice president of engineering, Aravind Chandrasekharan, is departing after more than 12 years, with his last day on Aug. 28. He will join Branch, a mobile attribution platform,…
Nik Kleverov, co-founder and chief creative officer at Native Foreign, said on the Adspeak podcast that AI should be a creative accelerant, not a human replacement, citing work for Toys"R"Us, Coca-Col…
ADWEEK's Brandweek conference will return to Atlanta from Sept. 15–17, 2026, featuring marketing leaders from Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry's, and State Farm, with a full day dedica…
Omnicom quietly transferred at least 468 staffers who built its Omni AI-powered platform to third-party contractor Endava in June and July, according to documentation obtained by ADWEEK. The transfers…
Travel brands are redefining the journey by creating personalized, culturally relevant experiences, as discussed on ADWEEK's Adspeak podcast with Sheretha Bell of Atlanta Convention & Visitors Bureau,…
Meta CEO Mark Zuckerberg said on the company's second-quarter earnings call that Meta has received offers from companies to rent its AI cloud software at a "meaningful premium" over the cost to build …
A new study from market research firm NewtonX on behalf of ADWEEK found that while 69% of 500 marketers surveyed said their companies mandate or strongly encourage using AI, 43% reported receiving no …
Research from NewtonX, surveying 500 industry professionals on behalf of ADWEEK, found that 81% of respondents think marketers overstate their AI proficiencies, and 47% believe senior leadership lags …
ADWEEK's 2026 Tech Stack Awards recognize influential marketing technology products, including Attentive AI, Incremental, Zeta Global, and beehiiv, which have driven significant revenue impacts for br…