ADWEEK is teaming up with Higgsfield to challenge the ad industry to forget the pitch deck and just produce the spot.
In partnership with ADWEEK, the AI ad platform is hosting Adathon, a month-long competition offering an $85,000 pool of Higgsfield platform credits to teams that can produce the sharpest AI-assisted advertisement for a real brand.
Agencies, in-house brand teams, or combined pods (mixing client, agency, and production talent) get four weeks to write, produce, and submit a 30-to-60-second ad, built against their own brief, for a brand of their choosing.
The judging panel will be revealed in the coming weeks and winners will be announced on stage at ADWEEK’s Brandweek event in Atlanta, September 15-17.
The Stakes
Prizes will be paid out in Higgsfield platform credits, alongside a fully paid trip to Brandweek:
1st place:$50,000 in credits, plus travel to Brandweek 2026 in Atlanta for up to three team members** 2nd place:$25,000 in credits, plus Brandweek trip for up to three 3rd place:**$10,000 in credits, plus Brandweek trip for up to three
Winning teams’ trips cover economy airfare and hotel for up to four nights, pre-approved and reimbursed by Higgsfield within 30 days.
Entry Deadline
August 24, 2026, 11:59 PM ET