The Trade Desk is rebooting its central ad-buying platform Kokai with new agentic features and addressing executive departures, including top engineer Aravind Chandrasekharan, as part of a turnaround …
OpenAI is testing negative targeting guidance options for its ChatGPT ads system with a small group of advertisers, spokesperson Taya Christianson confirmed to ADWEEK. The feature would let advertiser…
The Trade Desk is building a central AI conversational interface called Ask Koa, which will route media buyers to specialized agents for tasks such as audience building, campaign creation, insights, a…
The Trade Desk's senior vice president of engineering, Aravind Chandrasekharan, is departing after more than 12 years, with his last day on Aug. 28. He will join Branch, a mobile attribution platform,…
Nik Kleverov, co-founder and chief creative officer at Native Foreign, said on the Adspeak podcast that AI should be a creative accelerant, not a human replacement, citing work for Toys"R"Us, Coca-Col…
ADWEEK's Brandweek conference will return to Atlanta from Sept. 15–17, 2026, featuring marketing leaders from Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry's, and State Farm, with a full day dedica…
Omnicom quietly transferred at least 468 staffers who built its Omni AI-powered platform to third-party contractor Endava in June and July, according to documentation obtained by ADWEEK. The transfers…
Travel brands are redefining the journey by creating personalized, culturally relevant experiences, as discussed on ADWEEK's Adspeak podcast with Sheretha Bell of Atlanta Convention & Visitors Bureau,…
Meta CEO Mark Zuckerberg said on the company's second-quarter earnings call that Meta has received offers from companies to rent its AI cloud software at a "meaningful premium" over the cost to build …
A new study from market research firm NewtonX on behalf of ADWEEK found that while 69% of 500 marketers surveyed said their companies mandate or strongly encourage using AI, 43% reported receiving no …
Research from NewtonX, surveying 500 industry professionals on behalf of ADWEEK, found that 81% of respondents think marketers overstate their AI proficiencies, and 47% believe senior leadership lags …
ADWEEK's 2026 Tech Stack Awards recognize influential marketing technology products, including Attentive AI, Incremental, Zeta Global, and beehiiv, which have driven significant revenue impacts for br…
Higgsfield, a San Francisco-based AI video startup, named Mariam Asmar as its first head of B2B marketing on Wednesday. Asmar, who started July 13, will oversee enterprise marketing and report to CEO …
Cox Automotive senior director Trent Thacker said on ADWEEK's Adspeak podcast that the company uses AI to generate animatics for rapid testing and create AI-powered consumer personas, while maintainin…
Higgsfield AI, in partnership with ADWEEK, launched the 'Adathon' contest with an $85,000 prize pool in platform credits for teams that produce the best AI-assisted advertisement for a real brand. The…
Jeremy Fain, co-founder and CEO of Cognitiv, said on ADWEEK's Adspeak podcast that deep learning is reshaping advertising by leveraging massive data sets, predictive algorithms, and real-time optimiza…