{"slug": "higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek", "title": "Higgsfield AI Launches $85,000 ‘Adathon’ Contest in Partnership with ADWEEK", "summary": "Higgsfield AI, in partnership with ADWEEK, launched the 'Adathon' contest with an $85,000 prize pool in platform credits for teams that produce the best AI-assisted advertisement for a real brand. The month-long competition, with entries due by August 24, 2026, awards first place $50,000 in credits plus a trip to Brandweek 2026 in Atlanta. Winners will be announced at Brandweek in September.", "body_md": "ADWEEK is teaming up with [Higgsfield](https://higgsfield.ai/) to challenge the ad industry to forget the pitch deck and just produce the spot.\n\nIn partnership with ADWEEK, the AI ad platform is hosting [Adathon](https://higgsfield.ai/contests/adathon), a month-long competition offering an $85,000 pool of Higgsfield platform credits to teams that can produce the sharpest AI-assisted advertisement for a real brand.\n\nAgencies, in-house brand teams, or combined pods (mixing client, agency, and production talent) get four weeks to write, produce, and submit a 30-to-60-second ad, built against their own brief, for a brand of their choosing.\n\nThe judging panel will be revealed in the coming weeks and winners will be announced on stage at ADWEEK’s [Brandweek event in Atlanta, September 15-17](https://event.adweek.com/brandweek_2026).\n\n**The Stakes**\n\nPrizes will be paid out in Higgsfield platform credits, alongside a fully paid trip to [Brandweek](https://event.adweek.com/brandweek_2026):\n\n**1st place:**$50,000 in credits, plus travel to Brandweek 2026 in Atlanta for up to three team members** 2nd place:**$25,000 in credits, plus Brandweek trip for up to three** 3rd place:**$10,000 in credits, plus Brandweek trip for up to three\n\nWinning teams’ trips cover economy airfare and hotel for up to four nights, pre-approved and reimbursed by Higgsfield within 30 days.\n\n**Entry Deadline**\n\nAugust 24, 2026, 11:59 PM ET", "url": "https://wpnews.pro/news/higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek", "canonical_source": "https://www.adweek.com/creativity/higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek/", "published_at": "2026-07-27 15:45:02+00:00", "updated_at": "2026-07-27 19:54:20.391506+00:00", "lang": "en", "topics": ["generative-ai", "ai-tools", "ai-startups"], "entities": ["Higgsfield AI", "ADWEEK", "Brandweek"], "alternates": {"html": "https://wpnews.pro/news/higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek", "markdown": "https://wpnews.pro/news/higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek.md", "text": "https://wpnews.pro/news/higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek.txt", "jsonld": "https://wpnews.pro/news/higgsfield-ai-launches-85000-adathon-contest-in-partnership-with-adweek.jsonld"}}