AI visibility metrics such as grounding queries, citations, and share of authority provide context to PPC performance by revealing pre-click influences, according to a Search Engine Land article. Thes…
Microsoft Clarity, a web analytics tool, has added support for branded and non-branded AI queries, according to a report from Search Engine Land. The update enables marketers to track how users intera…
Google has published new Help Center guidance for text disclaimers in Search ads, a feature that lets required terms and conditions appear directly within ads and is available globally, including for …
OpenAI is testing a new ChatGPT advertising format that replaces destination websites with conversational AI business agents, according to a report by Search Engine Land. The format, spotted by entrep…
AI accelerates SEO workflows but risks sacrificing the original thinking Google rewards, according to Search Engine Land. In a case study, pure AI content published in April 2025 nearly vanished from …
A March 2026 study by Tom Wells found that 83% of products in ChatGPT's shopping carousels matched Google's top 40 organic Shopping results, with 60% of strong matches coming from the top 10 results, …
According to the 2026 WebAIM Million report, 95.9% of the top one million website homepages have detectable accessibility failures, with an average of 56.1 errors per page and a 10.1% increase in erro…
A new study by geoSurge found that AI models search for familiar brands 3.2 times more often than unfamiliar ones, with 63% of brand-specific searches involving one of each model's five most familiar …
Google released Structured Data Files (SDF) v10.1 for Display & Video 360, adding support for AI transparency labels, digital out-of-home (DOOH) campaigns, and new reporting fields while deprecating v…
Google is testing AI-generated descriptions in Shopping and Product ads, expanding an experiment first confirmed earlier this month on standard Search ads. PPC expert Brodie Clark spotted the AI-gener…
A former digital marketing division employee of a company generating over $5 billion in annual revenue recounts how sales incentives to close deals create a disconnect between promises and delivery in…
Publishers must deconstruct traditional news articles into liquid content to remain visible in AI-powered search, according to Nikita Roy's presentation at ONA25. Liquid content adapts in real time ba…
Bodhium Labs outlines five strategies for improving AI visibility without harming SEO, emphasizing measurement, content quality, and third-party validation over high-volume AI content generation. The …
AI search grew, token spending surged, software stocks fell, and publishers lost traffic in H1 2026, according to a report by Growth Memo. Google's AI Mode reached 1 billion monthly active users with …
New data from Writesonic, analyzing roughly 16 million brand appearances, found that around 40% of AI citations did not name the source brand in the generated answer, a phenomenon the company calls a …
SEO teams can recover traffic and revenue from decaying pages by using a 14-step workflow that diagnoses content decay, protects rankings, and drives measurable results, according to a Search Engine L…
Prompt injection attacks now target brand assets, AI agents, and customer-facing workflows, with researchers demonstrating that LLMs cannot reliably distinguish content from instructions. Attackers em…
A year-long study of 15.7 million AI Mode citations across 148 industries by SEO tool Pillarbase reveals that Google's AI Mode cites specific passages rather than entire pages, with 47.7% of citations…
Google is rolling out AI content labels across its advertising platforms to help advertisers disclose AI-generated or edited creatives, as transparency requirements expand worldwide.…
Google Ads AI Max's automated ad copy feature boosted performance for ecommerce and B2C lead gen campaigns but underperformed in B2B lead gen, according to tests run by Optmyzr with three companies. T…