Anthropic's Claude AI chatbot exposed private user chats in Google, Bing, and other search engine results because the company failed to properly block indexing of public share URLs, according to SEO e…
Creator content — reviews, videos, and social posts — increasingly shapes AI search answers because large language models borrow human opinions for subjective queries, according to Tinuiti's Q1 2026 A…
Microsoft Advertising has added Ad Preview Hub to Performance Max campaigns, allowing advertisers to preview and share how ads will appear across placements before campaigns go live. The feature, alre…
A new framework called an AI entity footprint audit helps businesses evaluate how clearly AI systems understand their organization, according to an article on Search Engine Land. The audit involves as…
A content workflow expert outlines seven feedback loops for self-improving AI content pipelines, including an upstream filter loop that evaluates briefs before writing and a retrieval refinement loop …
Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and workflow improvements for offline campaign m…
An audit of 71 businesses on Prince Edward Island, Canada, found that the average business was leaking 84% of its identity to AI search systems, and 17% had no AI-retrievable digital presence at all, …
Freezing SEO investment amid AI search uncertainty risks losing visibility, authority, and momentum that become increasingly expensive to recover, warns a Search Engine Land analysis. The article advi…
AgencyAnalytics' 2026 Marketing Agency Benchmarks Report, based on 494 agency professionals, found 66% say helping clients appear in AI-driven search is the top new service clients request, ahead of p…
Google said AI Max is opening billions of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alpha…
Yelp is licensing its reviews, ratings, photos, and business information to OpenAI, giving ChatGPT access to real-time local recommendation data, Axios reported. Yelp CEO Jeremy Stoppelman said the pa…
Google will sunset standalone Dynamic Search Ads (DSA) campaigns, with automatic migration to AI Max beginning in February 2027, though users can still create DSA campaigns until January 2027. AI Max …
Google is testing AI Max features in Standard Shopping campaigns, according to screenshots shared by Paid Search expert Arpan Banerjee. The AI-powered capabilities include query matching for conversat…
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time. The study of 1,094 US categories in ChatGPT from January through June …
Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis of 1,094 U.S. categories from January through June 2026. Traditional SEO …
Google has released Gemini 3.5 Flash-Lite, its fastest and most cost-effective 3.5-class model, which is now rolling out in Google Search for agentic search tasks. The model delivers 350 output tokens…
Bloggers in 2026 must write for large language models and AI search systems, not just human readers, according to SEO advice from Search Engine Land. The new rule is to write for "toddlers, drunk adul…
Schema markup can be used to build knowledge graphs that help search engines and LLMs understand entity relationships, and a custom schema using 23 Schema.org entities and over 60 additional entities …
A study of 12 athletic apparel brands in the U.K. over seven days with 14,140 API runs across ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews found that changing the category word in a pr…
AI-powered search engines, including Google AI Overviews, Claude, ChatGPT, and Perplexity, now personalize answers for individual users based on context, location, and behavior, moving beyond traditio…