Search Engine Journal contributor Mark Traphagen argues that organizations must adopt a new planning metric called 'Click Worthiness' to justify SEO investment as AI reduces website traffic. Click Wor…
Microsoft Advertising's August 2026 product newsletter introduces Topic Insights for AI Visibility reporting in Microsoft Clarity, expanding AI citation analysis by grouping citations by subject, and …
Traditional SEO metrics are breaking down with the rise of AI answers, prompting marketers to rethink measurement. According to the article, most AI visibility tools like Profound, Peec, and AirOps re…
Reddit Inc. reported in its Q2 earnings call that it will surface more evergreen content and integrate advertising modules into its search results, aiming to compete with online content publishers and…
Nearly one in six U.S. trending news queries now place Top Stories carousels inside Google AI Overviews, according to NewzDash CEO John Shehata, with 15.5% of U.S. and 17.46% of UK queries showing the…
A Redditor in the r/SEO community reports that enabling Cloudflare's AI Training block causes Googlebot and Bingbot to receive HTTP 403 errors when fetching sitemaps, despite Cloudflare's official ann…
On June 3, 2026, Google announced dedicated Generative AI performance reports in Search Console, providing website owners with impressions data from AI Overviews and AI Mode, initially rolling out to …
Tinuiti's Q2 2026 benchmark report shows that paid search growth slowed across Google, YouTube, and Instagram, with Google paid search clicks increasing 14% year-over-year in Q1 2026 but spending grow…
Snap Inc. announced on July 31 that wholly AI-generated videos will no longer be eligible for recommendation on its Spotlight feature, a change aimed at rewarding authentic human-created content amid …
Google released Open Knowledge Format v0.2 on July 25, adding a trust layer with fields for content provenance, producer, verifier, and staleness, but no AI agent currently reads OKF bundles. Technica…
Kris Jones, founder of LSEO, said on Search Engine Journal's podcast that AI systems now perform the comparison step for users, making brand synthesis the key factor in whether an AI recommends a busi…
The Datos x SparkToro State of Search Report for Q2 2026 reveals that zero-click searches have reached an all-time high, with only 40% of U.S. searches and 40.7% of EU/UK searches sending clicks to th…
Google rolled back its AI image generation feature in Google Earth on July 31 after users generated images of disasters and bombs exploding in various cities. The company stated it is implementing str…
AI assistants now rely on local business listings, reviews, and reputation signals to generate answers, making consistent and accurate data critical for visibility. Uberall's QSR benchmark and AthenaH…
The European Commission's Article 50 of the EU Artificial Intelligence Act, mandating AI-generated content labels, has come into force, but includes four exemptions that may relieve some publishers. T…
Google is rolling out a Search Console setting that lets website owners opt out of AI Overviews, AI Mode, and Discover's AI features without leaving Search, a choice that became available after the UK…
Google has opened Search Console platform properties to all users worldwide, allowing them to link Instagram, TikTok, X, or YouTube accounts and see which Google queries drive traffic to their posts. …
Similarweb's 2026 Generative AI Landscape report reveals that 95% of ChatGPT's 494 million monthly users also use Google, showing AI search is layering on top of traditional search rather than replaci…
Google's new Search Console reporting for generative AI features, introduced in June, provides impression counts for AI Overview and AI Mode panels but lacks click data and query details, creating a t…
Boris Cherny, head of Anthropic's Claude Code, said prompt engineering is largely not important and that users should focus on giving Claude hard tasks and enabling verification. In an interview with …