Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis with existing algorithms. Spam Algorithms And Updates There are many kinds of search spam, and Google’s systems handle them with different algorithms. They have something called SpamBrain that’s an AI for figuring out what pages are spam. There are quality factors that weed out spammy sites, and there are link algorithms that can identify inauthentic link activities. Why Does Google Have Spam Updates? So why does Google […]
The post Google Answers Why Spam Updates Need To Happen appeared first on Search Engine Journal.
source & further reading
searchenginejournal.com — original article
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
Everyone Is Negotiating With Google While Meta Reads The Web For Free
Why Search Volume Is Screening Out Your Best Content Opportunities