International SEO's assumption that authority travels across markets is failing with AI systems, which do not automatically recognize local expertise signals, according to Search Engine Journal. Brand…
On September 2, Stas Levitan, Founder of LightSite AI, will present a webinar revealing what AI bot and crawler data from hundreds of websites shows about AI search performance, arguing that mentions,…
Organizations are losing AI-driven recommendations because they fail to expose the decision knowledge AI needs, such as eligibility criteria and comparative trade-offs, according to a new article on S…
Google's John Mueller explained that spam updates are necessary because search spam evolves and existing algorithms cannot catch all new spam patterns, so Google periodically releases updates to addre…
Search volume as a prioritization filter now screens out the highest-intent questions buyers ask AI assistants, because those prompts are conversational and situational rather than typed queries, acco…
Search Engine Journal will host a free live event on August 26 from 12-3 p.m. ET to help local businesses improve their visibility in AI-powered search engines like ChatGPT, Gemini, and Perplexity. Th…
Google Research published findings on August 12 showing that frontier large language models encode 95-98% of tested facts but fail to directly recall 26-34% of them, with reverse subject-object questi…
Google began rolling out Gemini 3.7 Flash as a selectable model in Search's AI Mode on August 14, available globally in English to Google AI Pro and Ultra subscribers, according to Robby Stein, Google…
TollBit's H1 2026 data found that ChatGPT-User ignored explicit robots.txt disallow instructions on 54% of its scrapes and reached disallowed pages on more European publisher sites than any tracked bo…
Freshpet's digital team and Intero Digital will host a webinar on August 20 to reveal the 3-part guide that earned Freshpet consistent citations in AI Overviews, despite not always ranking #1. The ses…
OpenAI loosened ChatGPT's advertising rules in April so medical, legal, and financial advice contexts were no longer categorically blocked from ads, according to Marketing Brew's comparison of current…
Search Engine Journal contributor Andrea Volpini introduces 'Decision Distance,' a metric measuring the gap between user motivations and brand messaging, arguing that traditional SEO metrics like clic…
A Search Engine Journal columnist's tests found that AI detectors gave wildly inconsistent results on the same human-written articles, including one from 2014 that one tool flagged as 100% AI-generate…
Erase.com, a reputation management firm, reports that 45% of consumers now use AI tools like ChatGPT for local business recommendations, up from 6% a year earlier, according to BrightLocal's 2026 Loca…
Search Engine Journal reports that training for AI search and Google search requires the same fundamental SEO practices, and the debate over new acronyms like GEO and AEO distracts from the real work.…
YouGov found that Claude and OpenAI were among the fastest-rising brands in consideration among U.S. Gen Z adults in Q2 2026, with Claude's score rising from 14.2% to 28.1% and OpenAI's from 10.1% to …
Conductor's Pat Reinhart and Lindsay Boyajian Hagan presented the AEO Playbook in a Search Engine Journal webinar, arguing that AI crawlers now visit websites thousands of times without sending traffi…
A reader comment on an entity mapping article suggests winning the parametric side of AI authority, but the work behind that phrase was completed years ago and involved multiple parties describing the…
Microsoft employee and PPC expert Navah Hopkins advises advertisers to restructure search campaigns around informed buyers and AI-driven intent rather than tightly controlled keyword paths, emphasizin…
Search Engine Journal contributor Mark Traphagen argues that organizations must adopt a new planning metric called 'Click Worthiness' to justify SEO investment as AI reduces website traffic. Click Wor…