Entity mapping works on Google's Knowledge Graph, a real curated object that can be fed indirectly through structured data and corroboration, but has almost no effect on large language models like Cha…
A new report from AirOps and Kevin Indig finds that only 30% of brands remain visible from one AI answer to the next, and just 20% persist across five consecutive runs. Pages not updated quarterly are…
A new analysis of six months of ChatGPT answers data from Semrush, published by Kevin Indig on July 20, 2026, found that 89.3% of estimated AI search demand sits in categories with no clear owner, mea…
Google is relabeling its Smart Bidding options and changing how budget-limited campaigns hit their targets starting June 2026, according to a Search Engine Journal guide. Target CPA and target ROAS wi…
Perplexity AI uses a 16-head classifier to route every query to a fixed-threshold topic label, and web results can carry a written trust note ("credible" or "trusted") scoped per domain, according to …
A new study from Victorious found that while AI platforms accurately describe 96% of brands when asked directly, 89% of brands never appear in AI-generated answers to category research questions. The …
New data from NewzDash shows that 15.5% of U.S. and 17.46% of U.K. news searches where Google displayed Top Stories placed the carousel inside AI Overviews, a single placement that never appeared alon…
Google's revenue rose 24% year-over-year in its latest quarter, but the company reported its first negative free cash flow since its IPO 20 years ago after spending $6 billion on physical assets, with…
More than half (54.7%) of pages in Google's top three search results have less than 20% AI-generated content, according to new data from Ahrefs. Pages scoring under 50% AI text took 82.2% of top-three…
A federal judge in California dismissed Google's DMCA anti-circumvention claims against SerpApi, ruling that SearchGuard, Google's anti-bot system, protects ad revenue rather than a copyrighted work. …
Shared Claude chats from Anthropic's AI assistant unexpectedly appeared in Google search results over the weekend, exposing sensitive data including medical material and internal company documents. Th…
ChatGPT included citations in 22.6% of travel answers and 4.8% of education answers in May, against an average of 6.8% across all answers, according to Similarweb's 2026 Generative AI Landscape report…
A new study from Similarweb shows users who see a brand in an AI large language model are 2.5 times more likely to visit that brand's website within seven days and are twice as engaged as traditional …
OpenAI shut down its Sora app in late March after months of pressure over deepfakes of Michael Jackson, Martin Luther King Jr., and Mister Rogers, demonstrating that the model failed not due to video …
Google issued a manual action for thin content against the forum WindowsForum.com, suppressing over half a million posts in the /threads/ category, according to a Reddit post by the site owner. SEOs s…
X (formerly Twitter) head of product Nikita Bier live-tweeted the platform's 24-hour fight against chatbot spam, revealing that 42,000 accounts using AI chatbots to automate replies were removed. Bier…
Cloudflare and AWS now let website owners charge AI crawlers per request using HTTP 402, turning a dormant 1997 status code into a toll booth for machines. Cloudflare launched pay-per-crawl in July 20…
Google researchers found that Americans ask Gemini and AI Mode about government services, health, money, and legal issues far more often than they spend time on those activities, while eating, dressin…
A 3.3-star car wash in Norfolk, VA, won Google's AI answer for a no-touch SUV query, illustrating how AI tools now assemble location descriptions from reviews, listings, and public web mentions, bypas…
YouTube's creative ecosystem contributed more than $60 billion to U.S. GDP in 2024 and supported over 540,000 full-time equivalent jobs, according to Oxford Economics research cited in YouTube CEO Nea…