Stagwell launched Stagwell Curate, its own inventory marketplace, earlier this month, as agencies seek more control over digital ad supply chains. Matt Adams, global CEO of Stagwell Media Platform, sa…
Agency holding companies are increasingly using free AI services and discounted data offerings as lures to grow their principal media businesses, which have become a major source of profit margin, acc…
A Digiday LinkedIn poll found 42% of 58 respondents say agencies shouldn't become futures markets for AI tokens, while fewer than 10% call it a legitimate revenue opportunity and 36% are conditional o…
Time has begun serving ads to AI bots, with Ally Bank and Project Management Institute among the first buyers, using AI-powered ad tech platform Mobian to convert its pages into markdown and generate …
OpenAI is offering advertising credits of $50 to $100 to new advertisers on ChatGPT, a standard promotional tactic used by platforms like Google and Meta to encourage initial spending and habit format…
Unilever has built a network of 300,000 creators, activating 50,000 at the 2022 FIFA World Cup, to compete against global brands like Coca-Cola and Adidas, CEO Fernando Fernández credited creators for…
Time has begun serving ads to AI agents, with Ally Bank and Project Management Institute among the first buyers, using AI-powered ad tech platform Mobian to convert pages into markdown and generate FA…
Omnicom CEO John Wren said on the company's Q2 earnings call that the marketplace has not yet seen the cost of AI, acknowledging that pricing remains unresolved. Omnicom is folding AI costs into large…
OpenAI is building a mature ad business organization, with job postings for a head of scaled ads solutions and a global vendor manager to design a reseller model and operationalize vendor partnerships…
Alphabet reported $120 billion in Q2 revenues, a 24% annual increase, with advertising revenues of $81.63 billion accounting for 68% of total revenue and growing 14.5% year-on-year, while Google Cloud…
An estimated 30% of shoppers now use AI for product research, up from 12% a year ago, according to a Brainlabs report, driving urgency around AI visibility strategies. Digiday interviewed four agency …
Agencies are quietly folding AI infrastructure costs into principal media deals, with one holding company offering to cover the entire AI bill if 70% of a client's media budget runs through principal …
Michaels reported that its Google Gemini-powered AI shopping assistant, Ask Mike, has achieved a conversion rate more than double that of traditional search since its quiet launch in May 2024. The ass…
Stanley 1913 chief brand officer Kate Ridley said the lifestyle brand has not used AI for any external-facing, consumer-facing creative and will not do so for the foreseeable future, even as it uses A…
Publishing executives are sensing a shift in the AI era as large language models increasingly reward authoritative, trusted content, potentially restoring power to premium publishers. A new IAB report…
Agencies are adopting a hybrid approach to synthetic audience research, using AI-generated personas alongside human insights to speed up and scale concept testing, media planning, and pricing decision…
Omnicom Media Group North America CEO Ralph Pardo said the traditional holding company model is over as AI automates media buying tasks, and the agency is rethinking its business to focus on strategy …
AI agent traffic surged 45% in Q2 2026 to 17.7 billion requests, according to a DataDome report, as publishers shift focus from referral traffic to controlling how AI agents consume content. Meta's RA…
Ad industry professionals are grappling with the cost of AI tools as usage outpaces proof of value, with agencies like PMG implementing token caps and marketers like Dollar Shave Club's Laura Higgins …
Publishers and e-commerce brands are testing a new deception tactic called LLM honeypotting to fight AI crawlers, luring bots into useless content to drive up their compute costs and pollute their mod…