Digiday, Glossy and Modern Retail will host the second AI Marketing Strategies event on Sept. 24 in New York City, featuring case studies from Samsung, Bayer, David's Bridal and Dolce&Gabbana Beauty. …
OpenAI is hiring a San Francisco-based head of ads enterprise marketing to position itself as a premium advertising platform for large advertisers, with a compensation package of $374,000 to $415,000 …
A new report from Canva finds that 97% of marketing leaders use AI in their daily creative work and 99% plan to increase AI investment this year, even as Gartner reports that 49% of U.S. consumers thi…
The Interactive Advertising Bureau (IAB) will release a framework on Nov. 12 to standardize how ads served to AI agents are measured and attributed, addressing disputes over credit for conversions inf…
Adobe reports that fragmented buyer signals are hindering B2B marketing, with 96% of marketers using AI but only 44% saying their data quality is adequate for AI, according to the 2026 Adobe AI and Di…
As publishers and advertisers race to serve ads to AI agents, measurement remains opaque and no standard has emerged, according to startups OpenAds and Oasy. OpenAds uses unique referral codes that su…
Marketers are adding AI visibility to creator briefs, hoping positive creator reviews will help brands appear in AI chatbot search results, according to agency executives speaking with Digiday. Agenci…
Butler/Till and iHeartMedia extended agentic media buying tests into audio, running a four-week campaign in July and August that used AI agents to activate media buys totaling just under $10,000 for a…
OpenAI will begin serving ads to ChatGPT users across 31 European markets on Monday, August 24, marking the six-month milestone of its ads business. The expansion follows a U.S. pilot in February and …
The Atlantic launched a new daily trivia game called Rabbithole this week, hand-crafted by senior editor Drew Goins, a former 'Jeopardy!' champion, who researches and writes seven questions each day b…
Advertisers are increasing spending on YouTube Shorts, but the platform still struggles to capture social video budgets, with Shorts CPMs at $4-$6 versus $7-$8 for Meta's Reels and TikTok, according t…
OpenAI is expanding ChatGPT ads to Europe, building its ad business on user consent from the start, as detailed in a new EU privacy policy posted on Friday (August 14). The company will ask users for …
Google is urging publishers to use its Audience Solutions, private marketplace deals, and audience extension to strengthen advertiser connections as consumer behavior shifts across platforms, citing a…
Marketers are increasingly integrating AI tools into their workflows without universal guardrails, according to a Digiday Podcast discussion featuring Evin Shutt, global CEO of 72andSunny, and Isaiah …
At eTail Boston, DTC founders and executives discussed using AI to scale efficiently, with brands like Vaila Shoes, Murphy Door, Viv for your V, and Hivessence leveraging AI for operations and marketi…
Nearly one in five consumers have replaced traditional research with AI, according to a SponsorCX survey, and brands like Kosterina are using AI chatbots such as Claude to find creator partners, promp…
European publishers are experiencing significantly higher rates of AI bot scraping than their North American counterparts, according to a recent report from TollBit, which analyzed AI bots from 40 scr…
OpenAI's luxury creator trip to Wildflower Farms in upstate New York, where around 30 creators stayed at rooms costing $2,200 to $5,400 a night, sparked backlash that exposed the need for brand trips …
A new study from Circana and Ibotta Inc. shows that promotions can deliver measurable incremental business outcomes, with Ibotta's Chief Revenue Officer Chris Riedy emphasizing that promotions should …
A recent survey found that 73% of marketers have invested in tools to monitor AI visibility, yet CMOs struggle to link that visibility to sales, according to John Barham, managing partner at performan…