Stanley 1913 is adapting its marketing for the AI search era by building clearer links between product features and customer benefits, adding product-level FAQs and usage guides, and testing Shopify a…
Independent marketing agency Mod Op estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure, Orion, rather than licensing off-the-shelf tools like Mi…
S4 Capital plc and its Monks agency are confronting rising AI token costs, which co-founder and chief AI officer Wesley ter Haar says are 'exploding' at Monks. S4 Capital's first-half operating profit…
Butler/Till, an independent media agency, has completed at least half a dozen tests of agentic media buying since May, expanding from CTV to online video, display, and streaming audio, but each client…
Experian has retired the Audigent brand, folding it into Experian Marketing Services, 20 months after acquiring the curation specialist. A spokesperson said Audigent's curation capabilities remain a c…
Perplexity has blocked Time's markdown ads from influencing its search index, calling them 'deceptive advertising,' less than two weeks after Time began serving ads to AI agents. Perplexity's chief co…
Zoom Video Communications Inc. is partnering with creators such as journalist and podcaster Nayeema Raza to boost its visibility in AI search results, as part of a strategy to reposition itself as an …
OpenAI is building a dedicated SMB ads unit, according to six live job postings reviewed by Digiday, with roles spanning growth, data science, demand strategy, and sales operations. The highest-paying…
Marketers are allocating about 24% of their search or content budgets to AI visibility, with 82% having allocated at least some budget and 43% spending more than 20%, according to a survey from Fractl…
Time Inc. has begun inserting ads into markdown versions of its webpages designed for AI agents, a first for publishers, but media buyers are split on whether the tactic is worth testing. Jeff Eisenfe…
WPP CEO Cindy Rose said outcome-based pay is still years away, despite being a core pillar of the company's turnaround plan, with Jaguar Land Rover the only client so far embracing the model. In its f…
OpenAI has launched a product carousel ad format for ChatGPT, allowing multiple products from a single retailer to appear in one ad placement at the bottom of a user's conversation, as verified by Dig…
Kroger launched its AI shopping assistant with advertising features on day one, developed with Cooklist, making it available across most of its grocery banners except Harris Teeter. The assistant, whi…
Time and other publishers are creating markdown versions of their websites to make content easier for AI bots to parse, but skeptics argue it is unnecessary since AI can already interpret standard web…
People Inc. CEO Neil Vogel said the company will not block Google's crawlers despite wanting control over content, because it still depends on Google search referrals for traffic and revenue. Google s…
Stagwell launched Stagwell Curate, its own inventory marketplace, earlier this month, as agencies seek more control over digital ad supply chains. Matt Adams, global CEO of Stagwell Media Platform, sa…
Agency holding companies are increasingly using free AI services and discounted data offerings as lures to grow their principal media businesses, which have become a major source of profit margin, acc…
A Digiday LinkedIn poll found 42% of 58 respondents say agencies shouldn't become futures markets for AI tokens, while fewer than 10% call it a legitimate revenue opportunity and 36% are conditional o…
Time has begun serving ads to AI bots, with Ally Bank and Project Management Institute among the first buyers, using AI-powered ad tech platform Mobian to convert its pages into markdown and generate …
OpenAI is offering advertising credits of $50 to $100 to new advertisers on ChatGPT, a standard promotional tactic used by platforms like Google and Meta to encourage initial spending and habit format…