AI agents drove 20% of all retail sales and accounted for $262 billion in holiday spend during the 2025 holiday shopping season, according to Salesforce data. A new State of the Industry report from G…
Stagwell is launching Stagwell Curate, an AI platform that pulls curated CTV, online video, display and audio ad inventory from publishers and adtech partners into its own central reservoir, according…
Publishers including Axios, Forbes, Future, Time and The Washington Post are monetizing their prominence in AI answer engines by packaging AI visibility metrics into GEO products for advertisers, even…
Publisher ad supply fell by up to 40% in Q2 2026 as AI-driven zero-click search reduced traffic to news sites, according to benchmarking data from Ozone shared exclusively with Digiday. The data, trac…
Reddit's evp ads monetization Roelof van Zwol admitted at Cannes that the company is "intensely debating" whether selling its community data to train OpenAI's ChatGPT and Google's Gemini undercuts the…
Media agencies including WPP and Dentsu are tentatively exploring vector-based targeting, which uses numeric 'vector embeddings' of data like geography and purchase history to find audiences without r…
The publisher-led Standards for Publisher Usage Rights (SPUR) coalition has released a Content Telemetry Framework for public comment, aiming to create a standard for tracking how AI systems access an…
At Cannes Lions, Snap, Meta, Reddit, LinkedIn, TikTok, and Google executives acknowledged that AI-powered creative tools risk producing homogeneous content that undermines platform authenticity. They …
Only 25% of marketers use AI for influencer marketing, and adoption for CTV marketing is also slow, according to a Digiday+ Research survey of over 100 marketing professionals in Q1 2026. Consumer tru…
OpenAI is expanding its advertising pilot to France, Germany, and Ireland, hiring regional managers and client partners in Paris, Munich, and Dublin. The move follows its UK launch and aims to cover E…
Cloudflare is rolling out new rules for 'mixed crawlers' that can be used for both search and AI training, setting a Sept. 15 deadline to block training and agent use by default on ad-supported pages.…
Former City equity analyst Ian Whittaker told an IAB Europe forecast panel that advertising has lost its way, becoming self-absorbed and commoditized by focusing on metrics like CPMs instead of value.…
Dollar Shave Club's chief brand and innovation officer Laura Higgins said the brand already produces 90% of its advertising in-house and hopes AI will close the remaining gap, using tools like Claude …
Podcaster Mel Robbins, whose show draws 11 million weekly listeners, told Digiday at Cannes Lions that brands now recognize podcasting's cultural dominance. She discussed AI's impact on media, the mis…
Marketers are increasingly concerned about AI poisoning, where competitors manipulate LLM responses by posting fake reviews or misinformation to damage rival brands. A study found only 8% of users ver…
Agency bosses at Cannes Lions said the AI gap between agencies and advertisers is widening, with most clients still struggling with governance, budget, and trust. Executives reported that while agency…
New York's One Fair Price Act, passed by the state legislature on June 4, 2025, targets 'surveillance pricing'—the use of personal data to set individualized subscription prices. A class action lawsui…
Time, The Economist, and other major news publishers are re-engineering their websites for AI agents by creating markdown versions of content and implementing bot whitelists. Time is converting all we…
Marketing is becoming entertainment, and creators are driving the shift, as evidenced by Cannes Lions where creators took center stage alongside CMOs and Hollywood producers. Brands are now integratin…
Disney appointed a new CEO, YouTube began pitching creator show sponsorships, and Nielsen updated its measurement methodology in the first half of 2026, while Netflix did not acquire Warner Bros. Disc…