TikTok launched Attribution Source Optimization, a capability that lets app advertisers choose which attribution source informs both campaign reporting and optimization, and it is currently available …
The Standards for Publisher Usage Rights (SPUR) coalition, whose members include the Guardian, the Financial Times, the BBC, Sky, The Times of London, MediaHaus and the AP, published version 1.0 of it…
Pixability launched Pixie, an agentic tool that screens YouTube content for AI slop, assessing some 8 billion videos across 40 million channels using a combination of human verification and AI, chief …
Amazon Ads renamed its unified advertising platform Amazon Ads Agent and launched Full-Funnel Campaigns and DVA+ at its unBoxed conference in San Francisco on Sept. 29, consolidating sponsored ads, di…
YouTube was the most-cited platform across eight AI platforms — Claude, ChatGPT, Copilot, Google AI Mode, Google AI Overviews, Gemini, Perplexity and Grok — in August, according to Meltwater data repo…
PolyAI won the Best AI Tool category at the 2026 Digiday Technology Awards, where SafeRide Health's deployment of PolyAI's agentic dialog platform agent Steven now handles more than 80% of inbound cal…
Newly unsealed internal emails and analysis in The New York Times' lawsuit against OpenAI and Microsoft show Microsoft recorded 83-93% drops in click-through rates for The New York Times' and Daily Ne…
Reuters' machine-learning dynamic paywall, launched earlier this year, has grown the publisher's subscriber base while its advertising business is "doing better today than it was before launching the …
Google has lost two antitrust rulings to the U.S. Department of Justice in the past 12 months, with judges finding it a monopolist in both search and ad tech but declining to order divestiture of Chro…
Google has quietly scaled a pay-per-value AI licensing pilot that pays publishers when their content significantly contributes to AI-generated responses across Gemini, AI Overviews and AI mode, accord…
Instacart announced Cart Assistant, a white-label AI shopping assistant retailers can embed on their own websites and apps, alongside Clementine, a separate AI grocery assistant for Instacart marketpl…
ShopMy, Google and WordPress are among the finalists for the 2025 Digiday Technology Awards, which recognize technology leaders in publishing, commerce and advertising. WordPress VIP, in partnership w…
The Federal Trade Commission and 22 state attorneys general sued Amazon over allegations that, beginning in 2019, its advertising auction system used a 'soft reserved price' that inflated costs for ad…
Media agencies are building audit tools to monitor AI agents used in media planning and buying, aiming to prevent cost overruns and errors such as hallucination. A Gartner survey of 1,300 senior marke…
Judge Leonie M. Brinkema of the U.S. District Court for the Eastern District of Virginia ruled that Google will face behavioral remedies rather than a breakup for its illegal monopoly over online adve…
LTK, a creator commerce platform, rolled out an AI-powered offering this week that lets marketers structure campaigns, identify creators, and get recommendations, signaling a broader industry push tow…
USA Today Co. is testing content reformatting, including converting webpages to markdown, to attract AI licensing deals and improve visibility in AI answer engines, CEO Mike Reed said on an August 6 e…
Search referral traffic is down 30% to 40% for some publishers, and Digiday media reporter Sara Guaglione says AI search is only growing and that referral traffic is not coming back, prompting publish…
The Interactive Advertising Bureau is developing a framework to measure advertising served to or influenced by AI agents, with initial results expected in November, as AI platforms like OpenAI's ChatG…
Organic web traffic fell by 10.5% on average across 54 advertisers tracked by marketing services group Brainlabs after Google's AI Overviews became common, with sessions dropping from 140.1 million to…