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[ARTICLE · art-62681] src=aha.io ↗ pub= topic=ai-tools verified=true sentiment=↑ positive

Turn customer ideas into features with the right details

Aha! released an update to its roadmapping software that lets product teams convert customer ideas into features with AI-assisted descriptions. The update opens a full feature creation form when promoting an idea, allowing users to draft descriptions using the Elle AI assistant and capture required fields before the feature is created. This streamlines the feedback-to-prototype workflow for Aha! Roadmaps users.

read3 min views1 publishedJun 25, 2026
Turn customer ideas into features with the right details
Image: Aha (auto-discovered)

Every customer idea offers a window into how your product can improve. Taken together, these insights help teams uncover unmet needs, identify meaningful opportunities, and decide where to invest next. Today's update helps teams turn new opportunities into well-defined features from the start. And this also streamlines the process from going from customer feedback to prototype.

Now, when you promote an idea, you can review the details, complete required fields, and draft the feature description with AI before adding it to your roadmap.

Convert ideas to features with the right details #

Product teams rely on ideas portals to capture customer feedback in one place and assess the most valuable opportunities. When an idea is ready to move forward, you promote it to a feature. This has always been a seamless process in Aha! Roadmaps. With a single click, a new work item is created and populated with key details — like the description, tags, product value score, and vote count — giving you a head start for further planning.

Today's update makes this workflow even more efficient. When you promote an idea, the full feature creation form now opens — so you can use Elle, the Aha! AI assistant, to draft a more comprehensive description and capture other important details before the feature is actually created.

Here is what you can do:

Define features upfront: Use the feature creation form to capture the right information from the outset.Draft the description with AI: Use Elle to turn the customer idea into a detailed feature description.Add important details: Review, update, and fill in essential fields for each feature.Prototype with greater clarity: Get to a higher-fidelity prototype faster using better information.

Turn customer ideas into well-defined features from the start. Capturing key details during feature creation helps teams prioritize work more effectively and keeps planning data consistent across roadmaps and reports.

These ideas promotion improvements are available for all Aha! Roadmaps users.

How to get started #

Open a prioritized idea in

Aha! Ideas.Select

Promote and choose your preferred record type.Review the pre-filled values in the creation form.

Complete any required fields, such as

Initiative orComponent.Use

Elle in the description field to draft the feature details.Ask Elle to

[build a prototype](https://support.aha.io/aha-roadmaps/support-articles/knowledge/prototypes/create-a-prototype~7639152773839430974).

For more details, read the full [support article](https://support.aha.io/aha-roadmaps/support-articles/ideas/promote-ideas-directly-to-your-roadmap~7444634607254628693?search_id=7651782003629323889#promote-an-idea).

The best features start with a clear understanding of what customers actually need. This update makes sure that understanding follows the idea all the way into the record — with the right fields, structure, and Elle helping you get to a strong feature draft faster than ever.

Start a free trial of Aha! Ideas

Aha! Ideas is the best way to consolidate product feedback, engage your community, and prioritize what drives revenue. It also includes everything in Aha! Whiteboards Essentials and Aha! Knowledge Essentials to provide a comprehensive idea management solution. Sign up for a free 30-day trial of Aha! Roadmaps if you are interested in bringing together idea management and detailed planning. Or join a live demo to see why more than 1 million product builders trust our software to build lovable products and be happy doing it.

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