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[ARTICLE · art-36767] src=boingboing.net ↗ pub= topic=generative-ai verified=true sentiment=↓ negative

REI tells people to Opt Outside, posts AI bike from nowhere on Earth

REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that featured handlebars protruding from the seat, drawing mockery for failing to depict a realistic bicycle.

read1 min views5 publishedJun 23, 2026

REI, the company that tells people to "Opt Outside," apparently opted out of looking at the AI bicycle before posting it.

PetaPixel reports that REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that immediately failed the "has anyone here ever seen a bicycle?" — Read the rest

The post REI tells people to Opt Outside, posts AI bike from nowhere on Earth appeared first on Boing Boing.

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