Van Rysel

REI ran an Instagram ad for a Van Rysel road bike that Meta's AI tool distorted, adding handlebars to the seat and creating other errors. The ad ran for a week before REI pulled it, blaming Meta's aut…

REI faced backlash after an Instagram ad showed a bike with two sets of handlebars, which users criticized as AI-generated. REI attributed the error to Meta's AI personalization tool, which it said au…

REI Co-op faced backlash after an Instagram ad featured a bike with two sets of handlebars, which the company blamed on a Meta AI tool that automatically altered a vendor-provided image. REI said it w…

REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that featured handlebars protruding from the seat, drawing mockery for failing to depict a realistic bicycle.…