Amity Rockwell

REI ran an Instagram ad for a Van Rysel road bike that Meta's AI tool distorted, adding handlebars to the seat and creating other errors. The ad ran for a week before REI pulled it, blaming Meta's aut…

REI Co-op faced backlash after an Instagram ad featured a bike with two sets of handlebars, which the company blamed on a Meta AI tool that automatically altered a vendor-provided image. REI said it w…