Search platforms like Google Ads, Meta, and TikTok are pushing advertisers toward broader, AI-driven targeting, making creative the primary qualifier for audiences. As targeting narrows, precise messa…
REI ran an Instagram ad for a Van Rysel road bike that Meta's AI tool distorted, adding handlebars to the seat and creating other errors. The ad ran for a week before REI pulled it, blaming Meta's aut…
Meta is expanding its AI-powered ad tools while reassuring agencies of their continued importance, as the company expects to surpass Google in digital ad revenue for the first time this year with a pr…
Meta launched its Small Business Growth Academy across Asia-Pacific to help small businesses adopt AI and digital tools, addressing skills gaps and data privacy concerns. The program, in partnership w…
Emarketer projects Meta will surpass Google in global digital ad revenue for the first time in 2026, with Meta reaching $243.5 billion to Google's $239.5 billion. Meta's Advantage+ AI automation and n…