{"slug": "rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth", "title": "REI tells people to Opt Outside, posts AI bike from nowhere on Earth", "summary": "REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that featured handlebars protruding from the seat, drawing mockery for failing to depict a realistic bicycle.", "body_md": "REI, the company that tells people to \"Opt Outside,\" apparently opted out of looking at the AI bicycle before posting it.\n\n[PetaPixel reports](https://petapixel.com/2026/06/23/cycling-brand-is-mocked-over-ai-image-of-handlebars-protruding-from-bike-seat/) that REI shared an Instagram ad for a Van Rysel bike using an AI-generated image that immediately failed the \"has anyone here ever seen a bicycle?\" — [Read the rest ](https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html)\n\nThe post [REI tells people to Opt Outside, posts AI bike from nowhere on Earth](https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html) appeared first on [Boing Boing](https://boingboing.net).", "url": "https://wpnews.pro/news/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth", "canonical_source": "https://boingboing.net/2026/06/23/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.html", "published_at": "2026-06-23 16:43:34+00:00", "updated_at": "2026-06-24 00:30:59.415403+00:00", "lang": "en", "topics": ["generative-ai", "ai-ethics"], "entities": ["REI", "Van Rysel", "PetaPixel", "Instagram", "Boing Boing"], "alternates": {"html": "https://wpnews.pro/news/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth", "markdown": "https://wpnews.pro/news/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.md", "text": "https://wpnews.pro/news/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.txt", "jsonld": "https://wpnews.pro/news/rei-tells-people-to-opt-outside-posts-ai-bike-from-nowhere-on-earth.jsonld"}}