No shortage of star power this week: Gap taps Hailey Bieber for a denim revival, Patrick Mahomes returns for Coors Light, Succession’s Nicholas Braun directs and stars in Shinola’s first campaign in 15 years, and Liquid I.V. links up with the new Spider-Man movie.
Meanwhile, MLS wants to keep soccer excitement going after the World Cup, and Anthropic takes on AI’s hardest questions.
Our Most Effective Ad of the Week, in partnership with EDO, gets viewers ready for summer travel.
Keep scrolling for the week’s most notable ads.
Anthropic | “Hope in Hard Questions” by Mother
source & further reading
adweek.com — original article
Publicis Boosts Full-Year Guidance as Clients Embrace AI, But Delay Transformation
Why Capital Is Fleeing AdTech at Precisely the Wrong Moment
Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer