{"slug": "ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic", "title": "Ads of the Week: 10 Campaigns That Caught Our Eye, From Gap to Anthropic", "summary": "Anthropic launched a campaign titled 'Hope in Hard Questions' by agency Mother, addressing difficult questions about artificial intelligence. The ad is part of a weekly roundup also featuring campaigns from Gap, Coors Light, Shinola, and Liquid I.V.", "body_md": "No shortage of star power this week: Gap taps Hailey Bieber for a denim revival, Patrick Mahomes returns for Coors Light, Succession’s Nicholas Braun directs and stars in Shinola’s first campaign in 15 years, and Liquid I.V. links up with the new Spider-Man movie.\n\nMeanwhile, MLS wants to keep soccer excitement going after the World Cup, and Anthropic takes on AI’s hardest questions.\n\nOur Most Effective Ad of the Week, in partnership with EDO, gets viewers ready for summer travel.\n\nKeep scrolling for the week’s most notable ads.\n\n**Anthropic | “Hope in Hard Questions” by Mother**", "url": "https://wpnews.pro/news/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic", "canonical_source": "https://www.adweek.com/creativity/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic/", "published_at": "2026-07-17 06:00:00+00:00", "updated_at": "2026-07-17 10:23:39.773557+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-ethics", "ai-policy"], "entities": ["Anthropic", "Mother"], "alternates": {"html": "https://wpnews.pro/news/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic", "markdown": "https://wpnews.pro/news/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic.md", "text": "https://wpnews.pro/news/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic.txt", "jsonld": "https://wpnews.pro/news/ads-of-the-week-10-campaigns-that-caught-our-eye-from-gap-to-anthropic.jsonld"}}