WPP Open

WPP opened Devon's Point, a 34,000-square-foot AI-powered production hub in east London, operated by its WPP Production division of 10,000 production professionals and home to creative technology stud…

WPP has partnered with Google Cloud to build a unified data backbone and platform engineering path for its agentic marketing system WPP Open, enabling the company to deploy targeted marketing campaign…

Dept launched Deptify, an AI orchestration system that connects existing marketing tools without absorbing them, charging only for outcomes rather than technology. The system, accessed through an assi…