A SparkToro clickstream study found that 68% of U.S. Google searches in 2026 end without a click to the open web, up from 49% in 2019, reflecting a decade-long shift toward zero-click and multimodal s…
A developer's practical SEO checklist for AI-assisted search emphasizes that ranking on Google no longer guarantees clicks, citing a SparkToro study estimating 68.01% of U.S. searches ended without a …
The Datos x SparkToro State of Search Report for Q2 2026 reveals that zero-click searches have reached an all-time high, with only 40% of U.S. searches and 40.7% of EU/UK searches sending clicks to th…
Similarweb's 2026 Generative AI Landscape report reveals that 95% of ChatGPT's 494 million monthly users also use Google, showing AI search is layering on top of traditional search rather than replaci…
Google's rollout of AI Mode as the default search experience, powered by Gemini 3.5 Flash, has cut publisher click-through rates by up to 58%, according to an Ahrefs study, with users clicking a tradi…
Google AI Overviews now appear on roughly 48% of all queries, up from 6.5% a year ago, and zero-click rates have climbed past 68%, according to data from thestacc.com and SparkToro. Traffic from Googl…
Alphabet reported Q2 2026 earnings with Google Search & other revenue up 17% year over year to $63.27 billion, a slowdown from 19% growth in Q1. CEO Sundar Pichai pointed to Gemini 4, now in pretraini…
Hidden gem publishers have 1.7x higher audience affinity than major media outlets despite attracting 130x less traffic, according to a Fractl study backed by SparkToro. The research suggests digital P…
New research from IQRush shows that AI visibility rankings fluctuate due to statistical noise, making them unreliable without sufficient data. The paper, led by co-founder Ron Sielinski, provides a me…
A new analysis argues that AI visibility dashboards, which claim to track brand presence in AI search results, are largely useless due to extreme inconsistency in AI responses. A study by Rand Fishkin…
A new analysis reveals that declining traffic metrics for AI-generated content may be misleading, as Google's AI Overviews and zero-click searches reduce click-through rates without necessarily dimini…
Brands recommended by ChatGPT are 2.5 times more likely to receive a site visit within a week, according to a Similarweb report. The analysis found that 55.9% of traffic from AI-influenced visits came…
Three signals in the same week confirm that Generative Engine Optimization (GEO) is overtaking traditional SEO as AI-generated answers replace search result clicks. SparkToro data shows fewer than one…
Digital agencies are hitting a wall between their 50th and 100th active client as AI tools like ChatGPT absorb tasks that once anchored invoices, squeezing retainers. Thriving agencies are shifting to…