Google's AI Overviews grew from 15% of searches to 43% in one year and AI Mode visits rose from 126 million in June 2025 to 279 million in May 2026, according to Similarweb data cited by Vincent Schma…
Reuters' machine-learning dynamic paywall, launched earlier this year, has grown the publisher's subscriber base while its advertising business is "doing better today than it was before launching the …
ChatGPT reached an estimated 100 million monthly active users by January 2023, about two months after its November 30, 2022 launch, according to a UBS analysis based on Similarweb data. The figure, wi…
Similarweb data shows 95% of ChatGPT users also visit Google, indicating AI is being added to search rather than replacing it, even as generative AI platform visits grew 70% year-over-year. A Bocconi …
NIQ and Similarweb announced a collaboration to enhance NIQ's Agentic Commerce Measurement strategy, aiming to help brands and retailers measure AI-driven product discovery and sales conversion. The i…
Similarweb (NYSE: SMWB) launched AI Ads, a new Ad Intelligence data set providing competitive visibility into ad placements on ChatGPT and Google's AI Mode and AI Overviews, filling a transparency gap…
ChatGPT's worldwide web-visit share fell from 76% to 54% in the year ending May 2026, while Gemini rose from 6% to 28% and Claude from 1% to 9%, according to Similarweb data compiled by Momentic. The …
Google Gemini fell four places to rank 16 in Similarweb's July 2026 ranking of the world's most-visited websites, while ChatGPT held firm at rank 5. The drop follows Gemini's first traffic-share decli…
Google's Gemini AI model is losing market share to OpenAI's ChatGPT and Anthropic's Claude, according to new market data from Pangram, Similarweb, and OpenRouter. Pangram reports Gemini's share droppe…
Stanley 1913 is adapting its marketing for the AI search era by building clearer links between product features and customer benefits, adding product-level FAQs and usage guides, and testing Shopify a…
Google's Gemini saw its share of generative AI website traffic dip to 26.8% in the most recent month tracked, the first decline in over a year, while ChatGPT held roughly flat at 54.8%, according to S…
To rank in LLM responses, publishers should create answer-first, question-based pages with a 30–80 word extractable short answer, 1–3 supporting bullets, machine-readable tables or downloadable CSVs, …
OpenAI's ChatGPT began sending 157% more referral traffic to websites on May 7, with the share of visits landing on brand homepages jumping from roughly 25% to 60%, according to a Similarweb report. T…
To write for both humans and AI engines in 2026, content creators should use an answer-first lead, short labeled sections, authoritative inline citations, machine-readable schema (JSON-LD), and a meas…
OpenAI's ChatGPT Codex has closed the website-visit gap with Anthropic's Claude Code, with Similarweb data showing the two coding agents trading positions throughout late July after Codex overtook Cla…
Marketers are allocating about 24% of their search or content budgets to AI visibility, with 82% having allocated at least some budget and 43% spending more than 20%, according to a survey from Fractl…
AI referrals are recreating the oldest mistake in conversion optimization by sending users to homepages instead of the deep pages cited, according to Similarweb's 2026 Generative AI Landscape report, …
Google's Gemini grew from 5.4% to 18.2% of generative-AI web traffic in twelve months, reaching roughly 28% by mid-2026, while ChatGPT fell from 87.2% to 68%, according to Similarweb. In the same peri…
Average Google search query length in the US has grown from a flat 3.33–3.36 words to over 3.51 words as of May 2026, according to data from Similarweb, with the rise beginning around October 2025 aft…
Generative AI websites drew 9.5 billion visits a month worldwide between June 2025 and May 2026, up 70% year on year, while app downloads reached 4.4 billion, up 58%, according to Similarweb's 2026 Ge…