A study of 3,119 queries across 42 organizations found Google's AI Overviews cut average click-through rates on informational search results by 61 percent, but brands cited by name inside the AI Overv…
Similarweb's 2026 Generative AI Landscape report reveals that 95% of ChatGPT's 494 million monthly users also use Google, showing AI search is layering on top of traditional search rather than replaci…
Alphabet reported Q2 2026 earnings with Google Search & other revenue up 17% year over year to $63.27 billion, a slowdown from 19% growth in Q1. CEO Sundar Pichai pointed to Gemini 4, now in pretraini…
New research from IQRush shows that AI visibility rankings fluctuate due to statistical noise, making them unreliable without sufficient data. The paper, led by co-founder Ron Sielinski, provides a me…
A new analysis argues that AI visibility dashboards, which claim to track brand presence in AI search results, are largely useless due to extreme inconsistency in AI responses. A study by Rand Fishkin…
Brands recommended by ChatGPT are 2.5 times more likely to receive a site visit within a week, according to a Similarweb report. The analysis found that 55.9% of traffic from AI-influenced visits came…
A study by Peec AI analyzing 1,754 prompts and 37,804 AI responses across five sectors found that over 90% of prompt variations share similar meaning, with wording changes impacting brand mentions onl…