Google's AI Overviews and AI Mode are using publisher content to answer user queries directly, keeping users and advertising revenue inside Google, which has prompted publishers including USA Today, P…
Google said AI Max is opening billions of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alpha…
Google is testing AI Max features in Standard Shopping campaigns, according to screenshots shared by Paid Search expert Arpan Banerjee. The AI-powered capabilities include query matching for conversat…
AI-referred traffic to US retail sites surged 693% year over year during the 2025 holidays, converting 31% better than non-AI traffic, according to Adobe data. A Semrush analysis found that only about…
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time. The study of 1,094 US categories in ChatGPT from January through June …
Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis of 1,094 U.S. categories from January through June 2026. Traditional SEO …
Google has released Gemini 3.5 Flash-Lite, its fastest and most cost-effective 3.5-class model, which is now rolling out in Google Search for agentic search tasks. The model delivers 350 output tokens…
Bloggers in 2026 must write for large language models and AI search systems, not just human readers, according to SEO advice from Search Engine Land. The new rule is to write for "toddlers, drunk adul…
OpenSEO, an open source SEO platform launched on Product Hunt in July 2026, offers keyword research, rank tracking, backlinks, and site audits as a pay-as-you-go alternative to Ahrefs and Semrush. Bui…
Google has fully rolled out news updates and top stories within AI Overviews in Google Search for mobile users in the United States, a Google spokesperson confirmed. The feature, announced in May, dis…
Nick Fox, Senior Vice President at Google, said Google is now sending billions of clicks to websites every week through AI features in Search alone, and billions of clicks to the web every day through…
Google is rolling out connected app integrations in AI Mode in Search, letting U.S. users link services such as Instacart, Canva, and YouTube Music to take action on AI-generated responses. The integr…
AI answer engines sent about 1.13 billion referral visits to the top 1,000 websites in June 2025, up 357% year-over-year, but that is still roughly one part in 170 of Google's 191 billion visits. Semr…
Google's AI Mode displayed text ads on 29.45% of commercial queries in a new SE Ranking study, with higher-cost keywords far more likely to trigger ads. Advertisers buying AI Mode ads rarely appeared …
Google's AI Mode increased citations to google.com by 8.4x between April 15 and June 30, making it the No. 2 cited domain in Profound's tracking, driven almost entirely by Google Business Profiles and…
Rising cost-per-click (CPC) rates in paid search are increasingly driven by factors outside the auction itself, according to an analysis by Search Engine Land. The cross-industry average CPC has reach…
The SEO vs. PPC debate is finally over, argues Search Engine Land columnist Tom Demers, because AI has shifted buying decisions beyond the click, making the two channels complementary parts of the sam…
Google's AI Overview, a Gemini-generated answer block placed above traditional search results, now appears on close to one in five searches, according to Ahrefs' analysis of roughly 100,000 keywords. …
AI-generated answers can resurrect outdated negative articles, making them more influential and longer-lasting than traditional search results, according to SEO experts. A single decade-old customer-s…
Agentic commerce is reshaping Google Ads in 2026 as AI agents reduce the friction of buying, leading to an 11% decline in ad impressions year-over-year, according to Optmyzr's Q1 2026 benchmark report…