A study of 1 million keywords by Fractl and Search Engine Land found that 29% of high-volume search demand is in decline, while a similar amount is growing elsewhere, indicating a redistribution rathe…
SMX Next, an online search marketing conference, is accepting speaker pitches until Aug. 7 for its Nov. 18 event, focusing on SEO, PPC, and AI search strategies for 2027. Organizers seek subject matte…
A Semrush analysis with Kevin Indig found that ChatGPT's high-reasoning mode cites different domains than its minimal reasoning mode, with only 25.6% source overlap across 100 prompts and 20 buyer jou…
GraphRAG, a retrieval-augmented generation method from Microsoft Research, uses knowledge graphs to connect entities and relationships, improving AI's ability to answer complex queries accurately. Thi…
TikTok is expanding its search features with Local Feed, AI summaries, and shopping tools, making it a key platform for business discovery. Nearly half of U.S. consumers used TikTok as a search engine…
Google updated recipe results in AI Mode to include creator names, ratings, and ingredient counts, aiming to drive more traffic to publisher sites. The change addresses publisher concerns about reduce…
Berlin-based Peec AI is raising new funding at a $200M pre-money valuation, double its worth eight months ago, as it bets on generative engine optimization (GEO) replacing traditional SEO. The startup…
Stackra launches a website grader for small businesses that fuses Google Search Console, Bing Webmaster Tools, and Google Analytics into a single prioritized fix list. The tool provides a Growth Readi…
A new website ranks 40 AI tools based on scores from an independent panel of LLMs including Claude, GPT, Gemini, and Grok, aiming to provide unbiased rankings free from paid placements. The top-scorin…
Search Engine Land outlines six content audit workflows for Claude, including brand voice consistency audits, that help marketers uncover topical gaps, outdated content, and AI visibility issues. The …
A Search Engine Land investigation reveals that generative engine optimization (GEO) vendors are selling paid brand mentions and questionable outreach tactics as legitimate AI search strategies, with …
Google announced new AI-powered creative and reporting tools for its Demand Gen campaigns, including Gemini-powered creative recommendations, expanded video resizing, and web-to-app measurement. The u…
AI systems now act as salesforces for brands, making purchasing decisions based on confidence signals from search, knowledge graphs, and third-party proof. SEO must evolve into assistive agent optimiz…
Google announced it will stop supporting the creation of new Smart Campaigns via the Google Ads API starting August 3, 2026, shifting advertisers toward Performance Max and other AI-driven campaign ty…
OpenAI reports a 50% drop in ad dismissals within ChatGPT since launching its advertising business in February, indicating improved ad relevance and user engagement. Chief Revenue Officer Denise Dress…
Premium media owners' only irreplaceable asset against generative AI is audience trust, as AI now produces good-enough content that erases traditional advantages like voice and expertise. The old mark…
Google updated its AI Max for Search reporting documentation, revealing that Dynamic Search Ads will be automatically upgraded to AI Max starting in February 2027. The update provides new reporting vi…
Cloudflare and beehiiv have integrated AI crawl controls into beehiiv's platform, giving newsletter publishers a dashboard to monitor, allow, or block AI bots from accessing their content. The control…
YouTube is rolling out new Gemini-powered insights tools to help brands identify trends, understand creator audiences, and optimize campaign performance. The updates include expanded trending insights…
SEO teams face complex build-versus-buy decisions for AI tools, as AI lowers barriers to building custom solutions but introduces hidden costs in token usage, API calls, and maintenance. Companies lik…