OpenAI is testing a new ChatGPT advertising format that replaces destination websites with conversational AI business agents, according to a report by Search Engine Land. The format, spotted by entrep…
Prominara's 2026 guide to Generative Engine Optimization (GEO) on a limited budget prioritizes three low-cost pillars: technical accessibility (server-side HTML, open sitemaps, llms.txt), concise dire…
Prominara's GEO audit platform checks 40+ signals to assess website AI search readiness, including llms.txt discovery and syntax, JSON-LD Article/Product/FAQ markup, and provenance fields, generating …
A new study by geoSurge found that AI models search for familiar brands 3.2 times more often than unfamiliar ones, with 63% of brand-specific searches involving one of each model's five most familiar …
Google is testing AI-generated descriptions in Shopping and Product ads, expanding an experiment first confirmed earlier this month on standard Search ads. PPC expert Brodie Clark spotted the AI-gener…
A new analysis of six months of ChatGPT answers data from Semrush, published by Kevin Indig on July 20, 2026, found that 89.3% of estimated AI search demand sits in categories with no clear owner, mea…
Creator content — reviews, videos, and social posts — increasingly shapes AI search answers because large language models borrow human opinions for subjective queries, according to Tinuiti's Q1 2026 A…
A developer built a tool to check whether AI assistants name their product, and found that across 44 answers from ChatGPT, Gemini, and Perplexity, their product was named zero times. The developer dis…
Google's AI Overviews and AI Mode are using publisher content to answer user queries directly, keeping users and advertising revenue inside Google, which has prompted publishers including USA Today, P…
Google said AI Max is opening billions of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alpha…
Google is testing AI Max features in Standard Shopping campaigns, according to screenshots shared by Paid Search expert Arpan Banerjee. The AI-powered capabilities include query matching for conversat…
AI-referred traffic to US retail sites surged 693% year over year during the 2025 holidays, converting 31% better than non-AI traffic, according to Adobe data. A Semrush analysis found that only about…
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time. The study of 1,094 US categories in ChatGPT from January through June …
Only 15.2% of ChatGPT topic categories had a clear brand owner across related buyer questions, according to a Semrush analysis of 1,094 U.S. categories from January through June 2026. Traditional SEO …
Google has released Gemini 3.5 Flash-Lite, its fastest and most cost-effective 3.5-class model, which is now rolling out in Google Search for agentic search tasks. The model delivers 350 output tokens…
Bloggers in 2026 must write for large language models and AI search systems, not just human readers, according to SEO advice from Search Engine Land. The new rule is to write for "toddlers, drunk adul…
OpenSEO, an open source SEO platform launched on Product Hunt in July 2026, offers keyword research, rank tracking, backlinks, and site audits as a pay-as-you-go alternative to Ahrefs and Semrush. Bui…
Google has fully rolled out news updates and top stories within AI Overviews in Google Search for mobile users in the United States, a Google spokesperson confirmed. The feature, announced in May, dis…
Nick Fox, Senior Vice President at Google, said Google is now sending billions of clicks to websites every week through AI features in Search alone, and billions of clicks to the web every day through…
Google is rolling out connected app integrations in AI Mode in Search, letting U.S. users link services such as Instacart, Canva, and YouTube Music to take action on AI-generated responses. The integr…