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Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches. #
Google’s AI Mode increased citations to google.com by 8.4x in about two months, making it the No. 2 cited domain in Profound’s tracking.
The increase came almost entirely from Google Business Profiles and Product Knowledge Panels, according to Profound. Those Google-hosted cards now appear within AI Mode answers for many local and product searches.
**Google cards moved up. **AI Mode now surfaces Google Business Profiles as inline panels for local-intent queries.
These panels can display a business’s hours, photos, location, and reviews before users reach the company’s website. Profound said the shift makes the Google-hosted profile the first page many users see.
**Local categories led. **The change was strongest in industries where local intent drives revenue, including:
- Hospitality and travel
- Home services
- Restaurants and dining
- Real estate
- Healthcare
Product panels gained ground. Product searches also shifted toward Google-hosted results. Queries about comparisons, compatibility, or specifications increasingly surfaced Product Knowledge Panels instead of direct links to ecommerce or brand websites, Profound said.
**Why we care. **Your Google-hosted profile may shape a user’s first impression before they ever reach your website. Missing hours, outdated photos, incomplete information, or poor reviews can cost you the click before users visit your site.
**About the data. **Profound tracked AI Mode citation share from April 15 through June 30, analyzing more than 32 million google.com/searchviewer instances.
**The report. **Google AI Mode’s shift to citing itself Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.