{"slug": "google-is-ai-modes-no-2-most-cited-domain-report", "title": "Google is AI Mode’s No. 2 most-cited domain: Report", "summary": "Google's AI Mode increased citations to google.com by 8.4x in two months, making it the second most-cited domain, driven by Google Business Profiles and Product Knowledge Panels appearing in AI Mode answers for local and product searches. The shift means Google-hosted cards now often appear before external websites, impacting user first impressions for businesses.", "body_md": "[SEO](https://searchengineland.com/library/seo) »\n\n# Google is AI Mode’s No. 2 most-cited domain: Report\n\n## Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.\n\nGoogle’s AI Mode increased citations to google.com by 8.4x in about two months, making it the No. 2 cited domain in Profound’s tracking.\n\nThe increase came almost entirely from Google Business Profiles and Product Knowledge Panels, according to Profound. Those Google-hosted cards now appear within AI Mode answers for many local and product searches.\n\n**Google cards moved up. **AI Mode now surfaces Google Business Profiles as inline panels for local-intent queries.\n\nThese panels can display a business’s hours, photos, location, and reviews before users reach the company’s website. Profound said the shift makes the Google-hosted profile the first page many users see.\n\n**Local categories led. **The change was strongest in industries where local intent drives revenue, including:\n\n- Hospitality and travel\n- Home services\n- Restaurants and dining\n- Real estate\n- Healthcare\n\n**Product panels gained ground**. Product searches also shifted toward Google-hosted results. Queries about comparisons, compatibility, or specifications increasingly surfaced Product Knowledge Panels instead of direct links to ecommerce or brand websites, Profound said.\n\n**Why we care. **Your Google-hosted profile may shape a user’s first impression before they ever reach your website. Missing hours, outdated photos, incomplete information, or poor reviews can cost you the click before users visit your site.\n\n**About the data. **Profound tracked AI Mode citation share from April 15 through June 30, analyzing more than 32 million google.com/searchviewer instances.\n\n**The report. **[Google AI Mode’s shift to citing itself](https://www.tryprofound.com/blog/google-com-is-now-ai-mode-s-2-cited-domain)\n\n*Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.*", "url": "https://wpnews.pro/news/google-is-ai-modes-no-2-most-cited-domain-report", "canonical_source": "https://searchengineland.com/ai-mode-cites-google-report-482463", "published_at": "2026-07-15 15:30:14+00:00", "updated_at": "2026-07-15 16:12:56.958813+00:00", "lang": "en", "topics": ["ai-products", "ai-tools", "ai-infrastructure", "generative-ai", "artificial-intelligence"], "entities": ["Google", "Profound", "Search Engine Land", "Semrush"], "alternates": {"html": "https://wpnews.pro/news/google-is-ai-modes-no-2-most-cited-domain-report", "markdown": "https://wpnews.pro/news/google-is-ai-modes-no-2-most-cited-domain-report.md", "text": "https://wpnews.pro/news/google-is-ai-modes-no-2-most-cited-domain-report.txt", "jsonld": "https://wpnews.pro/news/google-is-ai-modes-no-2-most-cited-domain-report.jsonld"}}