05:00
2026-08-17
adexchanger.com
artificial-intelligence
Open-Source MMM Is Having A Moment (And Sorry About The New Acronym)
Open-source marketing mix modeling (OS-MMM) packages such as Google's Meridian, Meta's Robyn, and PyMC Marketing are gaining traction as privacy changes like GDPR, COPPA, and Apple's IDFA deprecation …