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Marketing Science Institute

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05:00

2026-08-17

adexchanger.com

artificial-intelligence

Open-Source MMM Is Having A Moment (And Sorry About The New Acronym)

Open-source marketing mix modeling (OS-MMM) packages such as Google's Meridian, Meta's Robyn, and PyMC Marketing are gaining traction as privacy changes like GDPR, COPPA, and Apple's IDFA deprecation …

// co-occurs with top 6 entities

Julian Runge 1 Northwestern University 1 Google 1 Meta 1 PyMC Marketing 1 AdExchanger 1

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artificial intelligence 1 ai tools 1 machine learning 1