04:01
2026-06-19
digiday.com
ai-agents
‘Humans at the helm, agents in the loop’: WPP is testing a buyer ageny for video, but it’s bigger bet is on governance
WPP launched a Buyer Agent for Video on June 18, partnering with Disney, Netflix, NBCUniversal, Paramount, Fox, IAB Tech Lab, and Prebid.org to establish governance standards for agentic media buying.…