Google has globally released the Google Search Console generative AI performance reports and Search generative AI controls, following a rollout that began in early June. Google's John Mueller confirme…
Microsoft Ads shipped two August 2026 updates addressing visibility in Performance Max campaigns: the Ad Preview Hub now renders PMax creative before spend, and Microsoft Clarity's new Topic Insights …
Microsoft Advertising's August 2026 product newsletter introduces Topic Insights for AI Visibility reporting in Microsoft Clarity, expanding AI citation analysis by grouping citations by subject, and …
AI visibility metrics such as grounding queries, citations, and share of authority provide context to PPC performance by revealing pre-click influences, according to a Search Engine Land article. Thes…
Microsoft Advertising has added Ad Preview Hub to Performance Max campaigns, allowing advertisers to preview and share how ads will appear across placements before campaigns go live. The feature, alre…
Google Ads Editor 2.13 is rolling out with support for AI Max in Shopping campaigns, new Performance Max retention goals, expanded Demand Gen features, and workflow improvements for offline campaign m…
Google said AI Max is opening billions of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alpha…
Google will sunset standalone Dynamic Search Ads (DSA) campaigns, with automatic migration to AI Max beginning in February 2027, though users can still create DSA campaigns until January 2027. AI Max …
Google is testing AI Max features in Standard Shopping campaigns, according to screenshots shared by Paid Search expert Arpan Banerjee. The AI-powered capabilities include query matching for conversat…
Google Ads Liaison Ginny Marvin clarified that advertisers must continue using Google's AI-powered targeting solutions, including Broad Match, Performance Max, and AI Max, to make ads eligible for AI …
ActiveCampaign launched a Google Ads connector for its Active Intelligence AI engine, enabling marketers to create and manage Performance Max campaigns using conversational prompts within the platform…
Google Ads performance is significantly impacted by campaign structure, which determines how machine learning interprets data and allocates budget. Over-segmentation starves campaigns of conversion vo…
Search platforms like Google Ads, Meta, and TikTok are pushing advertisers toward broader, AI-driven targeting, making creative the primary qualifier for audiences. As targeting narrows, precise messa…
A high click-through rate in 2026 does not necessarily indicate ad success, as modern AI-driven bid strategies and campaign architectures distort the metric. CTR has shifted from a primary success mea…
Google released Ads API v24.2 with multi-party approvals for security, AI-generated content disclosure fields to comply with the EU AI Act, and new Performance Max reporting features including ad netw…
Google announced it will stop supporting the creation of new Smart Campaigns via the Google Ads API starting August 3, 2026, shifting advertisers toward Performance Max and other AI-driven campaign ty…
Hyundai tested a containerized ad tech integration between Chalice AI and SSP OpenX, allowing the automaker to bid on more supply and use custom AI models for targeting. The pilot, focused on three ca…
AI is blurring the line between paid and organic search visibility as Google's Gemini system powers ad campaigns, search experiences, and brand visibility across its ecosystem. Brands must now influen…
Google has confirmed it is testing healthcare-related advertisements in AI Mode, its AI-powered search experience, with the test currently limited to U.S. healthcare advertisers and English-language q…