Google Ads Liaison Ginny Marvin clarified that advertisers must continue using Google's AI-powered targeting solutions, including Broad Match, Performance Max, and AI Max, to make ads eligible for AI …
ActiveCampaign launched a Google Ads connector for its Active Intelligence AI engine, enabling marketers to create and manage Performance Max campaigns using conversational prompts within the platform…
Google Ads performance is significantly impacted by campaign structure, which determines how machine learning interprets data and allocates budget. Over-segmentation starves campaigns of conversion vo…
Search platforms like Google Ads, Meta, and TikTok are pushing advertisers toward broader, AI-driven targeting, making creative the primary qualifier for audiences. As targeting narrows, precise messa…
A high click-through rate in 2026 does not necessarily indicate ad success, as modern AI-driven bid strategies and campaign architectures distort the metric. CTR has shifted from a primary success mea…
Google released Ads API v24.2 with multi-party approvals for security, AI-generated content disclosure fields to comply with the EU AI Act, and new Performance Max reporting features including ad netw…
Google announced it will stop supporting the creation of new Smart Campaigns via the Google Ads API starting August 3, 2026, shifting advertisers toward Performance Max and other AI-driven campaign ty…
Hyundai tested a containerized ad tech integration between Chalice AI and SSP OpenX, allowing the automaker to bid on more supply and use custom AI models for targeting. The pilot, focused on three ca…
AI is blurring the line between paid and organic search visibility as Google's Gemini system powers ad campaigns, search experiences, and brand visibility across its ecosystem. Brands must now influen…
Google has confirmed it is testing healthcare-related advertisements in AI Mode, its AI-powered search experience, with the test currently limited to U.S. healthcare advertisers and English-language q…