Google Ads Liaison Ginny Marvin clarified that advertisers must continue using Google's AI-powered targeting solutions, including Broad Match, Performance Max, and AI Max, to make ads eligible for AI …
Google updated its AI Max for Search reporting documentation, revealing that Dynamic Search Ads will be automatically upgraded to AI Max starting in February 2027. The update provides new reporting vi…
AI is blurring the line between paid and organic search visibility as Google's Gemini system powers ad campaigns, search experiences, and brand visibility across its ecosystem. Brands must now influen…
Google delayed the automatic migration of Dynamic Search Ads to AI Max for Search campaigns from September 2026 to February 2027 and restored advertisers' ability to create new DSA campaigns starting …
Google has confirmed it is testing healthcare-related advertisements in AI Mode, its AI-powered search experience, with the test currently limited to U.S. healthcare advertisers and English-language q…