Google has globally released the Google Search Console generative AI performance reports and Search generative AI controls, following a rollout that began in early June. Google's John Mueller confirme…
Google Ads updated its AI Max help documentation to clarify that when advertisers disable the broad match campaign setting or move to AI Max, broad keywords are not treated as exact match keywords in …
Google begins automatically upgrading Search campaigns using campaign-level broad match or automatically created assets to AI Max in September 2026, while Microsoft's similarly named AI Max for Search…
Microsoft Advertising has launched a new Search term landing page reporting template as part of the global release of AI Max, providing advertisers with full insights into AI Max's performance, accord…
Google Ads announced new experimentation and planning tools for Search campaigns and AI Max, including multi-campaign A/B testing for budget and ROI target changes rolling out in September, and the ab…
Google announced new AI Max testing and planning tools for Search campaigns on Aug. 20, including a September rollout of multi-campaign A/B tests for budget and ROI targets. The update adds brand and …
Google announced on August 20, 2026, that brand and location controls are now available in AI Max experiments, while multi-campaign A/B testing will roll out in September 2026. The blog post also intr…
AI visibility metrics such as grounding queries, citations, and share of authority provide context to PPC performance by revealing pre-click influences, according to a Search Engine Land article. Thes…
Google has published new Help Center guidance for text disclaimers in Search ads, a feature that lets required terms and conditions appear directly within ads and is available globally, including for …
Google Ads AI Max's automated ad copy feature boosted performance for ecommerce and B2C lead gen campaigns but underperformed in B2B lead gen, according to tests run by Optmyzr with three companies. T…
Google said AI Max is opening billions of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alpha…
Google will sunset standalone Dynamic Search Ads (DSA) campaigns, with automatic migration to AI Max beginning in February 2027, though users can still create DSA campaigns until January 2027. AI Max …
Google is testing AI Max features in Standard Shopping campaigns, according to screenshots shared by Paid Search expert Arpan Banerjee. The AI-powered capabilities include query matching for conversat…
Alphabet reported Q2 2026 earnings of $119.8 billion in revenue, up from $96.4 billion a year earlier, as Google Cloud revenue surged 82% to $24.8 billion and net income hit $112 billion. During the e…
Google Ads Liaison Ginny Marvin clarified that advertisers must continue using Google's AI-powered targeting solutions, including Broad Match, Performance Max, and AI Max, to make ads eligible for AI …
Google updated its AI Max for Search reporting documentation, revealing that Dynamic Search Ads will be automatically upgraded to AI Max starting in February 2027. The update provides new reporting vi…
AI is blurring the line between paid and organic search visibility as Google's Gemini system powers ad campaigns, search experiences, and brand visibility across its ecosystem. Brands must now influen…
Google delayed the automatic migration of Dynamic Search Ads to AI Max for Search campaigns from September 2026 to February 2027 and restored advertisers' ability to create new DSA campaigns starting …
Google has confirmed it is testing healthcare-related advertisements in AI Mode, its AI-powered search experience, with the test currently limited to U.S. healthcare advertisers and English-language q…