Google for the second time avoided being broken up, this time over its ad tech monopoly, as a judge ruled against the U.S. government's antitrust claims. Google AI Overviews are expanding by default, …
Google begins automatically upgrading Search campaigns using campaign-level broad match or automatically created assets to AI Max in September 2026, while Microsoft's similarly named AI Max for Search…
Google Search is testing fully expanded AI Overviews for some queries, pushing users into AI Mode without requiring a click on the 'Show more' button, and is now showing shopping ads in a carousel for…
Google Search ranking volatility continued this week following its spam update, and Google confirmed it is rolling out google.com/goto tracking parameters to replace direct links in search results to …
Google is rolling out google.com/goto tracking redirect URLs in its search results, a move aimed at preventing scraping by third-party tools and AI companies, though Google has not commented. Separate…
Microsoft Advertising has launched a new Search term landing page reporting template as part of the global release of AI Max, providing advertisers with full insights into AI Max's performance, accord…
Microsoft Advertising has begun the global rollout of AI Max for Search campaigns, expanding availability after a pilot that started in May. The feature suite includes search term matching, text custo…
Growomat's integration with the Reddit Ads API took two weeks instead of the estimated one day, due to undocumented requirements, contradictory documentation, and strict field semantics. The team foun…
Microsoft Advertising's August 2026 product newsletter introduces Topic Insights for AI Visibility reporting in Microsoft Clarity, expanding AI citation analysis by grouping citations by subject, and …
Microsoft Advertising has added Ad Preview Hub to Performance Max campaigns, allowing advertisers to preview and share how ads will appear across placements before campaigns go live. The feature, alre…
Microsoft Advertising campaigns can be optimized by using import as a starting point, adding human judgment, Microsoft-specific structure, measurement, and creative assets. Key tactics include reviewi…
Shopify launched Campaign Autopilot, an AI-powered marketing automation tool that creates, manages and optimizes campaigns across multiple channels from a single dashboard. The tool, available in earl…
AI is blurring the line between paid and organic search visibility as Google's Gemini system powers ad campaigns, search experiences, and brand visibility across its ecosystem. Brands must now influen…