Laura Higgins

mentions 2 type Person feed RSS

// recent coverage 2 mentions

04:01

2026-07-21

digiday.com

artificial-intelligence

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof

Ad industry professionals are grappling with the cost of AI tools as usage outpaces proof of value, with agencies like PMG implementing token caps and marketers like Dollar Shave Club's Laura Higgins …

04:01

2026-07-07

digiday.com

generative-ai

Dollar Shave Club’s bet: AI makes agencies optional, not obsolete

Dollar Shave Club's chief brand and innovation officer Laura Higgins said the brand already produces 90% of its advertising in-house and hopes AI will close the remaining gap, using tools like Claude …

// co-occurs with top 8 entities

Dollar Shave Club 2 Claude 2 Higgsfield 1 Procter & Gamble 1 PMG 1 Kaitlin McGrew 1 IAB 1 Caroline Giegerich 1

// topics top 6 topics

ai tools 2 ai products 2 generative ai 1 artificial intelligence 1 ai infrastructure 1 ai ethics 1