A recent survey found that 73% of marketers have invested in tools to monitor AI visibility, yet CMOs struggle to link that visibility to sales, according to John Barham, managing partner at performan…
Publishing executives are sensing a shift in the AI era as large language models increasingly reward authoritative, trusted content, potentially restoring power to premium publishers. A new IAB report…
Ad industry professionals are grappling with the cost of AI tools as usage outpaces proof of value, with agencies like PMG implementing token caps and marketers like Dollar Shave Club's Laura Higgins …
Two new reports from IAB and Integral Ad Science show that keyword-based brand safety blocking excludes 54% of video content unnecessarily, but multimodal AI can now evaluate video, audio, and images …
Vastlint, an open-source Rust-based linter for IAB ad tags, now validates VMAP 1.0 and DAAST 1.0 alongside VAST formats. The tool adds 53 new rules to its catalog of 182, catching common failures like…
AI-generated content, or "AI slop," is flooding the internet and redefining what the advertising industry considers "premium," shifting the definition from high production value to user engagement reg…