The Trade Desk announced on Thursday that its Kokai platform is receiving its biggest update in three years, named Kokai Zuma, which introduces agentic AI workflow improvements, automated audience bui…
The Trade Desk is rebooting its central ad-buying platform Kokai with new agentic features and addressing executive departures, including top engineer Aravind Chandrasekharan, as part of a turnaround …
The Trade Desk, the world's largest independent ad-buying platform, launched a refreshed version of its Kokai media planning, buying, and measurement tool on Thursday, introducing a suite of AI tools …
Reuters reports that Meta's Project OT, an initiative to reduce headcount and offload services to agentic AI, has led to severe customer service declines, with advertisers losing millions and even ten…
The Trade Desk is building a central AI conversational interface called Ask Koa, which will route media buyers to specialized agents for tasks such as audience building, campaign creation, insights, a…