Amazon DSP

Chalice AI, a startup co-founded by COO Ali Manning, is rebranding away from the term 'custom algorithm' due to negative associations in the ad industry, and now uses generative AI in its models to he…

A new type of demand-side platform, dubbed the direct booking engine (DBE), is emerging with lower take rates and direct supply access, according to Pontiac Intelligence CEO Keith Gooberman. Meanwhile…