Viant

A new type of demand-side platform, dubbed the direct booking engine (DBE), is emerging with lower take rates and direct supply access, according to Pontiac Intelligence CEO Keith Gooberman. Meanwhile…

Viant launched a new product that allows publishers to bypass supply-side platforms for direct ad sales. Google and The Trade Desk declined to renew their Trustworthy Accountability Group accreditatio…

Bending Spoons, an Italian digital media conglomerate, filed for an IPO this week, betting on legacy web properties like AOL, Vimeo, and Eventbrite. The company generates 84% of its revenue from subsc…