Viant launches publisher tool, Google and TTD drop TAG

Products & Toolsadvertising techpublishersai costs

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4.2

Viant launched a new product for publishers that cuts out SSPs. Google and TTD won't renew their TAG accreditations, and OpenAI may lower the cost of tokens. Together these moves affect publisher monetization, third-party ad verification, and AI token pricing.

Scoring Rationale #

Notable adtech and platform changes that matter to publishers and verification, with secondary relevance to AI practitioners via token pricing.

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