{"slug": "viant-launches-publisher-tool-google-and-ttd-drop-tag", "title": "Viant launches publisher tool, Google and TTD drop TAG", "summary": "Viant launched a new product that allows publishers to bypass supply-side platforms for direct ad sales. Google and The Trade Desk declined to renew their Trustworthy Accountability Group accreditations, impacting third-party ad verification standards. OpenAI is reportedly considering lowering token costs, which could reduce AI-powered advertising expenses.", "body_md": "Products & Toolsadvertising techpublishersai costs\n\n# Viant launches publisher tool, Google and TTD drop TAG\n\n|\n\n4.2\n\n**Viant** launched a new product for publishers that cuts out SSPs. **Google** and **TTD** won't renew their TAG accreditations, and **OpenAI** may lower the cost of tokens. Together these moves affect publisher monetization, third-party ad verification, and AI token pricing.\n\n## Scoring Rationale\n\nNotable adtech and platform changes that matter to publishers and verification, with secondary relevance to AI practitioners via token pricing.\n\nPractice with real Ad Tech data\n\n90 SQL & Python problems · 15 industry datasets\n\nUsed by DS/ML engineers at top companies\n\n[Active Search Campaigns by BudgetEasy](/problems/sql/active-search-campaigns-by-budget)\n\n[High CPC Clicks & Poor Landing PagesMedium](/problems/sql/high-cpc-clicks-poor-landing-page)\n\n[Campaign ROAS by Attribution ModelHard](/problems/sql/campaign-roas-by-attribution-model)\n\n250 free problems · No credit card\n\n[See all Ad Tech problems](/problems/datasets/adtech)", "url": "https://wpnews.pro/news/viant-launches-publisher-tool-google-and-ttd-drop-tag", "canonical_source": "https://letsdatascience.com/news/viant-launches-publisher-tool-google-and-ttd-drop-tag-9cc87159", "published_at": "2026-06-12 04:59:22.426939+00:00", "updated_at": "2026-06-12 04:59:25.728021+00:00", "lang": "en", "topics": ["ai-products", "ai-tools"], "entities": ["Viant", "Google", "TTD", "OpenAI", "TAG"], "alternates": {"html": "https://wpnews.pro/news/viant-launches-publisher-tool-google-and-ttd-drop-tag", "markdown": "https://wpnews.pro/news/viant-launches-publisher-tool-google-and-ttd-drop-tag.md", "text": "https://wpnews.pro/news/viant-launches-publisher-tool-google-and-ttd-drop-tag.txt", "jsonld": "https://wpnews.pro/news/viant-launches-publisher-tool-google-and-ttd-drop-tag.jsonld"}}